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One of the first reports in the literature regarding taurine was its isolation from ox bile in 1827; hence its name was derived from “Taurus” the bull. That’s why, among other reasons, today it is f …

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The wrong level of fat is bad for you but the correct level of fats in a pet’s diet is essential for the following reasons: The fats act as a concentrated source of calories, giving your cat sustain …

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All our recipes are grain-free, with high moisture meat, containing only what a cat would eat in the wild. All our recipes are made with 100% human grade food and are carefully selected to give your c …

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The United Kingdom is a nation of pet lovers, and recent research shows that pet owners’ knowledge on nutritional needs for their pet/s, is pretty poor.The importance of understanding your pet’s nutri …

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Cats are designed to fulfil most of their water requirements from their diet. By eating fresh raw food, they are benefitting from a diet with a high moisture content.Cats naturally have a low thirst d …

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At PurrForm, we do not advocate feeding dry food. Even grain free dry foods tend to contain ingredients which are not particularly suited to a cat’s digestive tract and a cat can become addicted to th …

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Cats are very secretive and subtle creatures, and it can be difficult to understand what they are thinking and feeling. They do, however, have a complex catalogue of body language. With careful studyi …

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The United Kingdom is a nation of pet lovers, and recent research shows that pet owners’ knowledge on nutritional needs for their pet/s, is pretty poor.The importance of understanding your pet’s nutri …

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Transition from processed food to a raw dietSwitching to a raw diet allows you to know what you are feeding your cat. You will feel much more comfortable knowing the wholesomeness of each ingredien …

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