Support Centre

Cooking degrades nutrients in meat, causing losses of vitamins, minerals and amino acids. Meat used in highly processed pet food is cooked at high temperatures and the nutrients lost must then be adde …

Read Article

Purrform chicken meat is human grade, comes from the UK and is free range.Purrform rabbit meat is human grade and comes from Europe but we are very selective in choosing countries that rear the rabb …

Read Article

Cats are designed to fulfil most of their water requirements from their diet. By eating fresh raw food, they are benefitting from a diet with a high moisture content.Cats naturally have a low thirst d …

Read Article

At PurrForm, we do not advocate feeding dry food. Even grain free dry foods tend to contain ingredients which are not particularly suited to a cat’s digestive tract and a cat can become addicted to th …

Read Article